Mathilde Caille
This research project concerning issues related to sexual violence and harassment allowed each group to create a campaign completely unique. My group, composed of Stephanie, Jorane and Carlo, focused on the issue of consent. We believe the concept of consent is not understood in society due to a lack of information about it. As a result, we decided to direct our campaign to young adolescents because we strongly believe that making youth understand the concept of consent at a young age will allow them to grow into adults who understand and respect this aspect in relationships. In order to reach out to our audience, we took the decision to use the platform of video games, focusing on games mostly played by adolescents.
As a group we came to an agreement to create a video, which we will use as advertising in the game. The player will be offered a reward in exchange to watching the video. This is an incentive to encourage teens to watch the video and be rewarded for it, and therefore eventually encouraging them to watch it again. At first, we decided to have one big video, divided into three scenarios. However, after some discussion, we realized it would be more effective if we created three separate videos, and rewarded the player for each of the video. The videos will appear at different times during the game, preventing the player from being bored by watching the same long video multiple times. Having different scenarios will have a better chance of grabbing our audience’s attention. The principle idea of our videos is to present situations where consent is not respected. However, since we are targeting young adolescents, we are not directly illustrating situations of sexual relationships. Our goal is to just present the concept of consent. To keep the videos short and light hearted, we used animals.
Before each video, the player is asked: “Do you consent to watch this video?” and is given the choice between “Yes” and “No”. This introduces the idea of consent before the videos even start. The first situation is consent in family relationships: A mom cat forces her son to kiss his grandfather before he leaves. This situations is seen in a numerous families, and society must change the norm about it. How can children understand that they have control over their own body if we force them from a young age to give affection against their will?The second video covers the aspect that verbal consent is not enough. In this situation, we reversed the role of the dominant perpetrator and the small victim. A sheep insists on wanting the Wolf to come to the mall with it. The Wolf agrees after the sheep continually asks him or her. However, at the mall, the Wolf does not seem to be enjoying himself/herself. This portrays a situation where it is important to look at physical and emotional consent – if the person doesn’t look like it is enjoying itself, it is important to understand that that person is not consenting. Finally, the last video portrays the idea of consent for every step. An older experienced rabbit invites a younger rabbit to go to a movie. Arriving at the cinema, the older rabbit insists on going to see a horror movie. However, the young rabbit does not feel comfortable seeing that. This scenario tries to illustrates situations where experienced people might want to do something the partner doesn’t feel comfortable to try. In these situations, it is important to have consent through every step of the way. Also, the choice of using two rabbits was to include the idea of same sex couples. After each video, a sentence is presented: “You were able to consent to watch this video. You have the right to say No in any situations.” We thought this would influence the player to always remember to ask for consent, just like we did or to remind the player he has the right to say no at any time.
Our campaign was inspired by the videos made by Concordia Sexual Assault Resource Centre watched in class. They used fruits to lighten up the subject, not determine sexes, make it more funny, and most importantly inform people on consent. This is exactly what we were trying to achieve with our animals. We did not need much research for our campaign because it was a video that needed a lot more of our imagination than any facts or information.
The creation of this campaign presented some difficulties such as missing a group member, disagreeing on certain points, and having to create scenarios that demanded a lot of imagination and creativity. However, we still managed to create an original project in a short period of time. I believe this campaign would be successful because it is a fun way of presenting the idea of consent. The fact that we reward the viewer makes the activity a positive experience and therefore makes the player more likely to remember it and share it. The use of animals makes the subject seem less intense and gives each adolescents a different way to analyze it. Our videos are short and relate to situations that happen often which gives it more chances of being successful.
To finish off, I really loved being part of this project. I have learnt a lot of facts and information listening to other team’s presentations. This project really allowed me to participate for cause a cause that I am passionate about.


